Hi Reader,

​

I'm André, the Product Manager behind Kit's Recommendations. You've probably seen a lot of updates about Recommendations recently, and I wanted to give you some behind-the-scenes information so you can understand just how powerful the feature is.

​

Here's what's been keeping me up at night: Creators using Recommendations grow their lists 36% faster than those who don't. Yet only 18% of Kit creators are actually using this feature.

​

That means the vast majority of you are missing out on what might be the fastest path to sustainable list growth we've ever built.

​

My team has been obsessed with making Recommendations even better. We've made 15+ improvements over the past few months, and I want to show you exactly what we've built and why it's working so well.

What we've been building for you:

⚡ Smart Recommendations—your guaranteed growth engine

​

Every paying Kit customer now gets guaranteed exposure to new audiences with Smart Recommendations. After you join the Creator Network, no additional setup is required. Your newsletter appears in front of subscribers who match your ideal reader profile, growing your list in the background while you create.

🔥 📈 Creator signals that matter

We're now highlighting "Growing Fast" and "Consistent Creator" signals in the Recommendations Discover page. Creators with these badges are 50% more likely to get recommended—and partnering with them often means better growth for everyone involved.

🤖 AI-powered content matching

Our system analyzes your last 10 Broadcasts to surface creators in your exact niche. Think of it as having a matchmaker who actually understands your content, so you can find great creators to recommend.

🔄 Making it easier to recommend back

We crunched the data and found a powerful insight: Creators who recommend each other experience 2x the list growth as creators who don't. It's not about recommending dozens of creators—it's about forming a few meaningful, mutual connections. That's why we've added a "Recent recommendations" section and "Recommend Back" buttons to encourage these reciprocal recommendations.

🔒 GDPR compliance

Consent is now handled automatically based on subscriber location, so if the user is from a country that requires opt-in consent, the boxes next to the recommended creators in the Recommendations pop-up will be unchecked by default. Now you can focus on growth instead of legal headaches.

🏎️ Faster, smoother, safer experience

We've rebuilt the backend so pages load faster than ever. Plus enjoy an infinite scroll and better filters as you explore the Creator Network Discover page, dismiss creators matches who aren't a good fit, and report any abuse of bad actors.
​

​

If you haven't explored Recommendations lately (or ever), now's the time. The growth is there. The tools are ready. The question is: will you be part of the 18% who use Recommendations and grow faster, or stay with the 82% who don't?

​

Grow faster with Recommendations

​

​